| Burton Technologies newly launched award-winning ACOUSTIBUDS® ranked Amazon.com’s best-selling headphone accessory; putting Michigan on the map for latest in technology gifts |
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Burton Technologies begin_of_the_skype_highlighting end_of_the_skype_highlighting begin_of_the_skype_highlighting end_of_the_skype_highlighting, is pleased to announce number one ranking on Amazon.com for ACOUSTIBUDS® earphone adapters, current Best-Seller in the headphone accessories category. The company hopes that “Cyber Monday” will stimulate increased activity in online holiday spending, intensifying recent triple-digit growth in ACOUSTIBUDS® sales following product launch. The small silicone jackets, which fit over standard earphones sold with iPods, iPhones and most MP3 players dramatically improve acoustic quality, fit and comfort of the earphones. At the November 11, 2008 product debut in New York City, ACOUSTIBUDS® earphone adapters received the prestigious CES 2009 Innovations Design and Engineering Award, given by the Consumer Electronics Association (CEA). Since 1976, the CES Innovations awards have recognized dramatic enhancements to previous product designs or new advancements in consumer technology products. According to reviews by Industry experts, ACOUSTIBUDS® simplicity of design, superior level of comfort and sound enrichment, and inexpensive price appeal to a broad market: “A $13 gift idea that, I think, is the best $13 that you can spend on any high technology. It’s for your iPod, it’s for your MP3 player, and at $13 dramatically improves the quality of the sound”, said Alex Goldfayn, of Chicago-based WGN’s “The Technology Tailor” radio program. In addition, Computerworld placed ACOUSTIBUDS® at the top of their Cool Stuff: 2008 Holiday Gift Guide, saying “These silicone rubber adapters turn standard flat-front buds that sort of sit in your ears (like the ones that come with iPods and Zunes) into down-your-ear-canal, seal-the-exits-and-crank-up-the-party buds.” “It is really gratifying to see the global scale of increased traffic to our website, and to watch the daily growth in sales. It seems a little surreal to us that our company in Ludington, Michigan is appearing in the same articles and in the same context that Apple or Motorola do” said John Burton, company owner. Formerly of Evanston Illinois, Burton has chosen Ludington, Michigan to set up company headquarters, and selected a manufacturer in Wisconsin to produce ACOUSTIBUDS®, making them truly a great lakes product. “We are thrilled to be the best seller in our category on Amazon, it’s a good indication that recent product reviews are significantly impacting consumer awareness and influencing their buying behavior.” The ACOUSTIBUDS® retail package includes 2 sizes of noise-isolating earphone adapters and storage pouches, available in white or black, and can be purchased on Amazon.com for $12.99. In 1994, Burton Technologies positioned itself as an independent ally for manufacturers by developing and licensing innovative product and technology solutions for companies in specialized sectors worldwide. Today, Burton repositions itself as a supplier of accessories for the portable electronics market, with the launch of its award-winning ACOUSTIBUDS® earphone adapters.
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U.S. Patent No. D591,732, ECDA No. 000980586-0001, Other US and Foreign Patents Pending
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